Questionnaire Results

In an earlier post I posted a questionnaire that I had designed which I was going to distribute to 20 members of my target audience so I could get an idea of their opinions of magazines. I only asked females to fill in my questionnaire as they are the only gender that I am targeting. I stuck to asking people under the age of 21 because again they are the only age group that I am targeting. I am going to use the results of the individual questions to help me create my final product.

 This pie chart shows the age of the people who completed my questionnaire. I only asked people who were members of my target audience. I tried to focus on the younger members of the target age group as I think these are the most likely to read a teen pop magazine. Although I do still value the opinions of the older participants as some of these may still be reading the magazine.

 This question will be a big help when creating my double page spread as it will help me to decide how I will organise the layout of my magazine. The results clearly show that the target audience prefer image led articles which is what I was expecting as younger people will prefer to look at images rather than read a large amount of text. This makes the article writing easier but will mean I will have to ensure I have some good quality double page spread images.

 In particular this question will help me when designing the front cover of my magazine. I will be able to see which feature I should spend the most time and effort on. Based on these results a younger target audience values the main image. From these results I am going to ensure I get a very good quality main image as I hope this will attract my target audience. I am going to make sure that this image is appealing to an audience and perhaps ask sample of my target audience to rate different images.

 I am going to take the results of this questionnaire and use these when designing my contents page. The features which have been highlighted as the most popular I will focus on in my contents page. Articles was the clear favourite which means I will focus a great deal of attention onto my double page spread as this is the only article that I can show. I am going to focus highly on free gifts and competitions on both my contents page and front cover to ensure both of these pages appeal to my target audience.

With this question I was aiming to establish which music genre was the most popular with my target audience (teenagers) as if it was not pop and I was creating a teen pop magazine my magazine would not sell well. Fortunately the most popular genre was pop. This means that will have a captive target audience and I will be able to link features such as adverts on my contents to the pop music genre.

The favourite band/artist that was highlighted in my questionnaire results was 'Little Mix.' I am going to use this result to plan celebrity that I am going to use for the front cover image and for the double page spread article. This result has confirmed to me that I am going to use girl band as the celebrity for my magazine as this is mainly what appeals to my target audience. I am also going to include other images but the girl band will be my main content.

I thought it particularly important to ask my target audience about the price of a magazine. Pricing a magazine to high is a crucial mistake that I could not afford to make. My participants made a unanimous decision that a price in between £1 and £2.99 would be most appropriate. Subsequently I have decided to price my magazine at £2.50. Price is particularly important with a younger teenage audience because very few readers will have jobs meaning the magazine cannot be too expensive.

From the results to this question I can research the magazines that my target audience have highlighted as their favourite to read so I can establish what features would attract them to the magazine. 'Look' was the favourite magazine of my target audience and this is a celebrity gossip come fashion magazine. I don't know how many aspects of this magazine I will be able to include in my magazine but I am going to look to the magazine for inspiration.

I found the answer to this question interesting as a magazine competition is something I had been considering as an enigma code for my magazine although I wasn't sure how my target audience would react to this. I am pleased with the result as it means I can go ahead with my plans for a magazine competition. The competition will draw in readers in as they will have the chance to win attractive prizes. I am going to look into desired prizes in more detail in later posts.

The information from this question is essential when I am designing my front cover. A front cover is the first thing that a reader will look at, and immediately from the front cover, the reader will make a judgement on whether to read that magazine. I now have a good understanding of which colours I should be using on my front cover and have decided on using mainly pinks and purples but trying to incorporate some other colours subtly to make the cover as eye catching as possible.

This question will not help me with the design of my magazine but this information would  be crucial in the post production aspect of my magazine. I could create an online version which readers could access by paying a monthly subscription or paying when they read. The  most popular of the four choices was local shop, which is to be expected as transport is limited for young teenagers. From this question I know my magazine would be competing with other teen pop magazines on a shop shelf so have to ensure that my front cover is as attractive and as eye catching as possible.